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The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner in a multiyear agreement. The deal covers arena branding and fan activities, Hawks and College Park Skyhawks content, youth programming, and an annual donation to The Home Depot Foundation starting in the 2027-28 season.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner in a multiyear agreement that adds the retailer to arena fan experiences, team content and community programs across metro Atlanta. The deal also includes the Hawks’ NBA G League affiliate, the College Park Skyhawks, and plans for an annual contribution to The Home Depot Foundation beginning in the 2027-28 season.
The partnership includes branding and sponsorship placements throughout State Farm Arena. The Home Depot will hold naming entitlements for the Atlanta Hawks Fan Zone and Harry the Hawk’s Nest, Built by The Home Depot. The company will also appear on the arena’s 200-Level Impact Board, LED signage at courtside and on concourses, and the venue’s digital marquee. The agreement includes in-game shot-tracking and statistics integrations.
Fans will encounter the partnership through the season-long “Build the Noise” promotion. The Hawks say hammer sticks will be distributed at all 41 regular-season home games and at every Hawks playoff home game. The Home Depot will also present the Hawks Value Pack ticket offer. For digital audiences, the retailer will present the team’s “Built in the G” YouTube series and the roster page on Hawks.com.
The agreement extends to the College Park Skyhawks through branding, community ticketing and talent appearances. Its community programming includes My Dreams Realized, a student engagement program developed with Atlanta Public Schools to introduce young people to careers in construction, design and skilled trades. The program is set to include a Future City Exposure Day and field-based learning. A Community Court Tour will pair summer basketball and fitness clinics for ages 6 to 16 with Saturday Kids Workshop DIY activities.
Branding Across Hawks Games and Programs
For fans, the agreement is expected to be visible both inside the arena and through team media, ticket offers and game-day activities. The arrangement gives The Home Depot a presence at Hawks and Skyhawks events while connecting its brand to programs for students and young people in the Atlanta area.
The community commitments give the announcement a scope beyond advertising placements. The career exposure effort is intended to introduce students to construction, design and skilled-trade work, while clinics and DIY workshops combine sports activities with hands-on projects. The source material describes these programs but does not provide participation targets or measured outcomes, so their reach and effects are not yet known.
The annual donation to The Home Depot Foundation is scheduled to start in the 2027-28 season. That makes it a future element of the partnership rather than an immediate contribution announced as part of the current season. The amount and the specific Foundation initiatives that the donation will support were not disclosed in the report.
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A Partnership Across Atlanta Teams
The agreement brings together two organizations with established ties to Atlanta: the Hawks, who play at State Farm Arena, and The Home Depot, which calls the city home. The companies frame the deal as a local partnership that combines sports marketing with community engagement. That framing is attributed to representatives of both organizations; it does not establish how many fans or residents will take part in the programs.
The partnership spans several parts of the teams’ operations rather than a single arena sponsorship. Its elements include in-venue signage, named fan areas, a promotional item distributed at home games, a ticket offer, digital content, and rights involving the College Park Skyhawks. The community portion names specific youth activities and a later Foundation donation. The report does not state the agreement’s financial terms or identify a precise end date for the multiyear deal.
““From dynamic new fan activations to programs introducing local students to high-demand careers, this partnership will deliver immediate energy and long-term value to our community.””
— Andrew Saltzman
Terms and Program Reach Not Disclosed
The announcement does not disclose the financial value of the agreement, its exact length, or whether it contains renewal options. It also does not specify how the Home Depot branding and activations will be scheduled across the multiyear term beyond the details listed in the announcement.
For the community programs, the report gives no enrollment figures, dates for the Future City Exposure Day or clinics, or measures for assessing student and youth participation. It also does not identify the amount of the annual donation planned for the Foundation beginning in the 2027-28 season. The supplied information confirms the planned programs and sponsorship rights, but not their eventual reach or outcomes.
Fan Activations and Youth Programs
Fans can expect the “Build the Noise” hammer-stick giveaway at each of the Hawks’ 41 regular-season home games and at every playoff home game, according to the announcement. The Home Depot’s arena signage, fan-area entitlements, ticket offer and digital integrations are also part of the multiyear arrangement.
The Hawks and The Home Depot have identified student career exposure and youth clinics as parts of the community platform. Further dates, participation details and program logistics were not included in the source report. The annual donation to The Home Depot Foundation is slated to begin in the 2027-28 season; the amount and supported work remain unspecified.
Key Questions
What did the Hawks announce?
The Atlanta Hawks and State Farm Arena named The Home Depot their official home improvement partner in a multiyear agreement.
What will fans see at State Farm Arena?
The agreement includes branding at the Hawks Fan Zone and Harry the Hawk’s Nest, signage around the arena, and in-game shot-tracking and statistics integrations. The Home Depot will also distribute hammer sticks at all 41 regular-season home games and every Hawks playoff home game.
Does the deal include community programs?
Yes. Planned programs include My Dreams Realized, which will introduce Atlanta Public Schools students to careers in construction, design and skilled trades, and a Community Court Tour with youth clinics and DIY workshops.
Does the partnership include the College Park Skyhawks?
Yes. The agreement includes branding, community ticketing and talent appearances involving the Hawks’ NBA G League affiliate.
How much will The Home Depot donate to its Foundation?
The announcement says the Hawks will make an annual donation to The Home Depot Foundation beginning in the 2027-28 season, but it does not state the amount.
Source: rss
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