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Matic has launched the Serene, its first new robot vacuum model since 2023, with a claimed maximum-suction noise level of 52 decibels. It costs $1,695, $200 more than the current original Matic, and owners will be able to request a hardware upgrade in early 2027.
Matic has launched the Serene, a new robot vacuum that the company says operates at 52 decibels on its highest suction setting. Available now for $1,695, it is $200 more than the current original Matic model, while existing owners are due to get a hardware-upgrade option in early 2027.
The Serene is Matic’s first new model since its 2023 debut. According to the company, its noise reduction comes from a new hardware stack, rather than a low-power cleaning mode. Matic says the vacuum can run at full suction at 52 decibels, about the volume of a running refrigerator. That measurement and comparison are company claims; independent testing has not yet been reported.
Matic cofounder and president Mehul Nariyawala told The Verge the new model is intended for people “who are extremely noise sensitive.” He described it as otherwise “exactly the same Matic.” The original model, which Matic will continue to sell, is currently priced at $1,495 and is rated at 55 decibels on its highest setting.
Existing owners can request a hardware upgrade for their current vacuum in early 2027. Matic says the upgrade will cost the difference between what a customer paid for their original unit and the Serene’s $1,695 price. Because the original Matic has been sold at different prices, the charge will vary: a buyer who paid $1,095, for example, could owe $600. The company has not provided further program details in the source report.
Quieter Cleaning Without Lower Suction
The Serene’s selling point addresses a common trade-off in robot vacuums: owners can reduce noise by selecting a quiet mode, but those modes generally lower suction and may make cleaning less effective. Matic says the Serene instead reaches its quieter level while running at maximum power. If independent testing supports that claim, it could appeal to people who want a vacuum to run while they are at home, including during work or other activities.
Noise can also affect whether a robot finishes its scheduled cleaning. The Verge report notes that loud vacuums may be shut off by annoyed users, interrupting their work. A quieter device could make regular use easier for noise-sensitive households, though the Serene’s higher price means buyers will have to weigh that benefit against a $200 premium over the current original model.
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Matic’s Price and Noise Trade-Off
Matic’s design differs from the disc-shaped, lidar-guided robots commonly sold by brands such as iRobot, Roborock and Dreame. The report describes the Matic as carrying its dust bag and water tank on the robot, rather than relying on a large dock. The company has previously said its design work focused on problems including noise, getting stuck and becoming trapped under furniture.
The original Matic launched with a company-stated maximum noise level of 55 decibels. The Serene reduces that figure by three decibels, according to Matic. For comparison, the report says many robot vacuums operate around 55 to 60 decibels in quiet mode, usually with reduced suction, and are closer to 70 decibels at high power. These figures are comparisons provided in the source report, not results from a head-to-head test of the Serene against other models.
The original model’s current $1,495 price is not necessarily what every owner paid. The source report says the vacuum was offered for $1,095 when it first launched and has had several price increases since. That history is relevant to the upgrade offer: owners’ costs will depend on their individual purchase price, rather than one fixed upgrade fee.
Noise Claims Await Independent Testing
The 52-decibel figure, the comparison to a running refrigerator and the claim that the vacuum maintains full suction at that level come from Matic. The source report says a full review is still to come, so real-world noise, cleaning performance and how the Serene compares with other models have not yet been independently established.
Details of the 2027 upgrade program also remain limited. Matic has said owners can request an upgrade and pay the difference between their original purchase price and $1,695, but the report does not give a request date, process, turnaround time or other terms. It is also not yet clear how the quieter hardware will affect battery life, maintenance or performance over time.
Reviews and Owner Upgrades Ahead
The Serene is available now at $1,695, and independent testing is the next useful measure of whether its claimed noise reduction holds up alongside cleaning performance. The Verge’s report says its reviewer plans to test the vacuum and publish a full review, but gives no publication date.
For current Matic owners, the next announced milestone is the early 2027 upgrade window. Owners will need to check Matic’s instructions when the program opens to confirm eligibility, the amount they owe based on their purchase price and how to request the hardware change.
Key Questions
How much does the Matic Serene cost?
The Serene is priced at $1,695 and is available now, according to the source report. That is $200 more than the current original Matic, which costs $1,495.
How quiet is the Serene?
Matic says it operates at 52 decibels on its highest suction setting, which the company compares to a running refrigerator. That figure has not yet been independently verified in the report.
Can existing Matic owners upgrade?
Yes. Matic says owners can request a hardware upgrade for their current model in early 2027. The stated cost is the difference between what the owner paid and the Serene’s $1,695 price.
What is different from the original Matic?
Matic says the Serene uses a new hardware stack to reduce noise. The company describes the rest of the vacuum as “exactly the same” as the original model.
Has the Serene been independently reviewed?
The source report says a full review is planned, but does not provide a release date. Until testing is published, the Serene’s real-world noise level and cleaning performance remain unconfirmed by an independent review.
Source: theverge.com
