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Lauren Hudson, founder and CEO of Wells Companies, has covered much of her small Pimlico flat in textiles she has collected and worked with over the years. The Veranda profile describes a London rental shaped by layered patterns, antiques and furnishings chosen to balance its compact rooms.
Design executive Lauren Hudson has turned a compact rental on London’s Pimlico Road into a richly patterned home, using textiles across walls, windows and furniture. A Veranda apartment tour describes how Hudson and designer Katrin Cargill worked with the flat’s small rooms and irregular layout rather than trying to conceal them.
The apartment has a living room, kitchen, bedroom and bathroom. Hudson told Veranda that she found it after browsing Zillow and decided to rent it in what she described as a “total impulse move.” The flat is in an area with showrooms and antiques shops, giving her access to local furnishings and decorative objects.
In the drawing room, the walls and windows are dressed in indigo Agra linen from Classic Cloth. Hudson brought some belongings from the United States and also sourced antiques in London. A custom sofa is upholstered in Rose Cumming’s Clemenceau fabric. In the bedroom, Rose Cumming’s Macclesfield fabric in brown appears on the walls, window shades, headboard and bed skirt.
According to the report, Wells Design worked on the interiors with Cargill, who also styled the apartment. Hudson said she edits the furnishings over time and tries to give each item a place. The tour also notes locally sourced artwork and antiques, along with pieces from makers including Jamb and Robert Kime.
Pattern and Scale in Small Rooms
The tour offers a specific example of how an owner can make a small home feel personal without relying on a uniform set of compact furnishings. Hudson said she prefers contrasts in scale, using larger pieces alongside smaller ones so that a tight room does not feel like a dollhouse. That is her design approach, not a measured claim about how the flat feels to every visitor.
The project also reflects Hudson’s professional ties to textiles and London’s design trade. She is the founder and CEO of Wells Companies, which grew from Wells Design, and launched Design Destination London in 2024, according to the profile. Her apartment serves as a London base during visits connected to her work, while also displaying fabrics and objects tied to her interests in craft and antiques.
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Hudson’s London Design Connection
Hudson first visited London about a decade ago while newly at the helm of Wells Design. The trip introduced her to the city’s showrooms, artisans and antiques shops and prompted her to plan an English-inspired showroom in her hometown of Houston. The business later expanded into Wells Companies.
In 2024, Hudson launched Design Destination London, further formalizing her professional connection to the city. She told Veranda that she spends only a couple of weeks each quarter there. The flat’s location on Pimlico Road places her near the design businesses and antiques shops that feature in the profile, though the article does not give the rental’s address or terms.
““This was a total impulse move.””
— Lauren Hudson, speaking to Veranda
Rental Details and Project Costs
The profile does not state when the flat was rented, how much it costs, or whether Hudson plans to keep it long term. It also provides no renovation budget, floor area or detailed account of any structural work. The report describes the design and selected furnishings but does not establish whether every item was newly purchased for the apartment or brought from Hudson’s existing collection.
Descriptions such as “cozy” and the sense of being “wrapped” are attributed to Hudson or are part of the magazine’s presentation; they are not independent assessments. The source does not include comments from the landlord or a separate designer’s account of the project.
How the Flat May Continue to Evolve
Hudson told Veranda that she continues to edit the rooms as she lives with the apartment, removing or rearranging pieces and making sure each has a place. The report does not announce a new renovation or a future project tied to the flat.
For now, the next development is simply how Hudson’s use of the London base changes with her visits and work. She said she returns to the city for a few weeks each quarter and values its support for handmade craft and heritage. No further dates or plans were provided.
Key Questions
Who designed Lauren Hudson’s Pimlico flat?
The Veranda report credits Wells Design and designer Katrin Cargill with the interior design; Cargill also handled styling.
What makes the apartment’s design distinctive?
Textiles appear across walls, window coverings and furniture, including indigo linen in the drawing room and brown Rose Cumming fabric in the bedroom. Hudson also mixes different furniture scales and antiques.
Where is the apartment?
The flat is on Pimlico Road in London. The profile does not give a street number or full address.
How often does Hudson stay in London?
Hudson told Veranda she spends a couple of weeks each quarter in the city. The report does not give specific travel dates.
Is the flat owned by Hudson?
The source describes it as a rental. It does not provide the lease terms or say how long she intends to stay there.
Source: veranda.com
