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A House Beautiful report says plum is gaining traction in home design, citing increases in furniture orders and decor sourcing reported by Havenly. Designers recommend choosing complex, red- or brown-based plum tones and testing the color with accents or in smaller rooms before making permanent changes.
Plum is gaining ground in home design, according to a House Beautiful report that cites rising furniture orders and decor sourcing at Havenly. The figures suggest more shoppers are choosing deep purple and jewel-toned furnishings, while designers describe the shade as a flexible option for both accent pieces and full rooms.
Havenly Chief Commercial Officer Lee Anne Blake said orders for purple and plum furniture at Interior Define rose in each consecutive quarter from Q3 2025 through Q3 2026, amounting to a 34 percent relative increase. Havenly designers also sourced 53 percent more plum and jewel-toned decor items year over year, she said. The report does not specify the underlying order totals or the exact year-over-year dates for the decor comparison.
Blake said customers shopping across Havenly’s brands were requesting white, cream and beige items less often. She linked the shift toward richer colors and moodier interiors to current interest in Art Deco. Her view that plum could remain a dominant design color in 2027 is a forecast, not a confirmed outcome.
Designers interviewed by House Beautiful advised selecting plum shades with depth and brown, red or gray undertones rather than bright, grape-like or blue-purple hues. Suggested ways to use the color range from plum paint, wallpaper or large upholstery to a velvet pillow, accent chair, artwork, rug or flowers. Taniya Nayak, a home expert for Marshalls and T.J. Maxx, suggested trying berry-colored dahlias before committing to a permanent change.
Plum Moves Beyond Small Accents
The reported figures point to a change in what some shoppers are requesting: more saturated, moody colors and fewer conventional pale neutrals. For readers considering a room update, the design advice offers options at different levels of cost and commitment, from a vase of flowers to paint or new upholstery.
Plum’s appeal, according to Blake, is that its warm undertones can make it feel grounded rather than startling. Designers also caution that a single plum item can look disconnected if it does not relate to the room’s other colors and materials. Their guidance is practical rather than a guarantee: use supporting colors, textures and finishes to make the palette feel intentional.
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How Designers Recommend Using Plum
The report describes plum as part of a broader turn toward color and richly layered interiors, with Art Deco cited as one influence. It presents the trend through Havenly’s commercial figures and comments from interior designers; it does not provide a broader industry survey or sales data from other retailers.
For lower-risk experiments, designers point to pillows, rugs, artwork and flowers. For a bolder approach, powder rooms, libraries and primary bathrooms were suggested as contained spaces for plum paint or wallpaper. Designers also recommend pairing the shade with materials such as aged brass, stone, patterned textiles, rich wood or handmade tile. The report’s available source text ends while introducing additional complementary-color advice, so no further specific pairings are included here.
““Because plum carries warm brown and red undertones, it reads more like an earthy, grounded neutral than an intimidating bright color.””
— Lee Anne Blake, Havenly chief commercial officer
What the Trend Figures Do Not Show
The cited numbers come from Havenly and Interior Define, and the report does not give raw order counts, market-wide data or details about how the figures were calculated. The 34 percent figure is described as a relative increase in orders across the stated quarters; the article does not provide a comparison baseline. The 53 percent decor increase is year over year, but the exact comparison period is not stated in the supplied report text.
It is also unclear whether the shift in customer requests reflects a lasting change or a temporary preference. The claim that plum will continue to dominate in 2027 is an expert forecast, and the report provides no independent evidence confirming that future trend.
Watch for Wider Retail Evidence
The report offers design ideas rather than announcing a product launch, formal forecast study or industry-wide trend measure. Readers who want to act on the advice can test plum with flowers or smaller decor before repainting or buying larger pieces, then judge how the shade looks with their room’s lighting and existing finishes.
Whether plum’s popularity extends beyond the companies cited will become clearer through future sales data and reporting. For now, the strongest confirmed development is the increase Havenly and Interior Define report in their own furniture and decor activity, alongside designers’ recommendations for using the color.
Key Questions
What is the reported news about plum?
House Beautiful reports growing interest in plum home furnishings and decor, citing figures from Havenly and Interior Define. Designers interviewed for the report also shared ways to use the color.
How much did plum furniture orders increase?
Lee Anne Blake said purple and plum furniture orders at Interior Define rose in every consecutive quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase. The report does not provide the underlying order totals or a comparison baseline.
How can I try plum without repainting a room?
Designers suggest starting with flowers, a pillow, a rug, artwork or an accent chair. Nayak recommends berry-colored dahlias as a temporary way to see how the shade works with a home’s lighting and existing decor.
Which plum shades do designers recommend?
The designers quoted in the report favor deep plum with brown, red or gray undertones over bright grape or blue-purple shades. They also recommend connecting the color to other furnishings, textures and finishes.
Is plum confirmed to remain popular in 2027?
No. Blake told House Beautiful she expects the shade to remain influential in 2027, but that is a forecast. The report does not provide data confirming future demand.
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