TL;DR
Get cleaning gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Ideal Home’s report on 2027 home colour trends identifies green as the leading colour family, citing paint-company colour-of-the-year selections and expert comments. Earthy pinks, warm neutrals and mid-tone browns also feature; these are industry forecasts, not evidence that every home or buyer will follow the trends.
Green is the leading colour in paint brands’ forecasts for 2027, according to a trend report from Ideal Home, which points to several companies selecting green shades for their annual colour-of-the-year choices. The report also identifies earthy pinks, warm neutrals and mid-tone browns as colours expected to feature in home interiors, though the selections are industry signals rather than proof of how widely people will adopt them.
The green choices span a range of tones, from pale herbal shades to deeper, more grounded hues. Dulux selected Soulful Sage, described in the report as a light sage green, while Sherwin-Williams chose Celery, another light, herbal green. Lick’s 2027 colour edit includes Green 09 and Green 23, the latter described as a chartreuse-olive shade with strong yellow undertones.
Other companies chose darker greens. Behr named Grounded, a mossy olive green, as its colour of the year; Victory Colours selected Pepper Tree Green, described as rich and grounding; and Benjamin Moore chose Webster Green. The variety suggests the forecast is about a broad colour family, not one single shade that every brand has endorsed.
Ideal Home also reports a continued place for warm, earthy colours. Little Greene named its mid-tone brown Marle as its 2027 colour of the year, while Johnstone’s Paint selected Country Soil, a warm neutral. Graham & Brown chose Rose Earth, an earthy pink, and Lick included plastery Pink 14 in its colour edit. The selections provide examples of the palette brands are promoting, rather than a complete measure of customer demand.
How the palette may shape home choices
Annual colour selections can influence the options presented to people planning room updates, from paint ranges and sample cards to furniture and accessories. A shared emphasis on green across several brands gives shoppers a clear indication of what manufacturers and colour teams expect to promote in 2027. The accompanying pinks, browns and warm neutrals also offer alternatives for people who do not want to use green as the main colour in a room.
The report’s practical takeaway is not that homeowners need to repaint, but that the forecast covers several ways to use the palette. A pale sage can read differently from a yellow-toned chartreuse or a dark moss green, while brown and pink can serve as complementary choices. Actual uptake remains unconfirmed: brand selections and expert forecasts do not establish how many consumers will choose these colours or how they will perform in the market.
Products Worth Considering
Samsung 65-Inch The Frame Pro Neo QLED 4K TV (2026) Bundle with Modern Brown Bezel, HDMI Cables, and Home Theater Guide
Levoit Vital 100S-P Air Purifier with Washable Pre-Filter
Shark HydroVac MessMaster Wet/Dry Vacuum & Mop Combo (AW261)
As an affiliate, we earn on qualifying purchases.
Brands’ selections behind the forecast
Ideal Home says its annual outlook draws on paint-company colour-of-the-year announcements and colour edits, alongside comments from industry experts. The publication notes that brands commonly begin revealing selections from September for the coming year. Its comparisons frame the change as a move away from the previous year’s emphasis on deep reds, burgundy and blues, toward green and warmer, earthier colours.
The report includes comments from designers and colour specialists explaining the reasoning behind some choices. Little Greene creative director Ruth Mottershead said mid-tone colours were gaining popularity because they can add depth without feeling overpowering. Lick interior design director Tash Bradley described a shift toward more intentional use of colour and said her research at trade shows in Milan and Paris showed strong yellow-undertoned greens. These are expert observations quoted in the report, not independently measured trend data.
Benjamin Moore’s international marketing director, Helen Shaw, said there was a growing desire for colour choices that feel enduring and personal. She linked the company’s selection of Webster Green to green’s long presence in design and its capacity to reflect different periods. The report also traces the renewed use of browns and earthy shades to a broader interest in warm, enveloping interiors, but does not provide sales figures or survey results to quantify that shift.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene, as quoted by Ideal Home
Forecasts, not measured adoption
The report does not establish how many consumers plan to use these colours, whether green will outsell other shades, or which specific green will be most popular. It offers brand selections and expert assessments, but no market-wide survey, sales data or comparison of consumer demand. The forecast should therefore be read as a snapshot of the paint and interiors industry’s expectations.
Some details are also limited in the source material: it does not give launch dates for every brand’s selection, and the report’s comments do not quantify the trends they describe. Nor is it clear whether the palette will be adopted equally across countries, home styles or product categories. How the predictions translate into actual choices during 2027 remains to be seen.
Colour launches through 2027
Paint companies and home retailers are expected to continue presenting their 2027 palettes through product ranges, editorial guidance and decorating suggestions. Readers considering a change can compare the named shades in person and test samples in their own lighting, rather than assuming every green or warm neutral will look the same at home.
As the year progresses, sales information and consumer research would offer a clearer test of whether the forecasts match buying and decorating decisions. Until such evidence is available, the confirmed development is the set of colours brands have selected and the trend direction Ideal Home has drawn from them—not a settled verdict on what everyone will choose.
Key Questions
What is the main home colour trend forecast for 2027?
Green is the leading colour family in Ideal Home’s report, which cites selections ranging from light sage and herbal greens to mossy olive and classic deep green.
Which brands selected green shades?
The report names Dulux, Sherwin-Williams, Behr, Victory Colours and Benjamin Moore, as well as two green shades in Lick’s 2027 colour edit. Their selections are not all the same shade or tone.
What colours are forecast alongside green?
Ideal Home also points to earthy pinks, mid-tone browns and warm neutrals. Examples include Graham & Brown’s Rose Earth, Little Greene’s Marle and Johnstone’s Paint’s Country Soil.
Does the report prove green will be the best-selling colour in 2027?
No. It documents brand selections and expert predictions, but provides no sales figures or market-wide consumer data proving which colours people will buy most.
Source: idealhome.co.uk
