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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year and released seven additional shades for the 2027 palette. The company says its selection reflects the green family’s staying power, but it has not disclosed sales forecasts or detailed evidence about how the palette may affect design choices.
Benjamin Moore has named Webster Green HC-130 its Color of the Year for 2027, making the shade the central color in an eight-color palette the paint company says is intended to combine contemporary relevance with enduring design appeal. The announcement gives homeowners and design professionals a new set of colors to consider for projects planned for the coming year.
The 2027 palette pairs Webster Green with seven additional shades selected from Benjamin Moore’s color library. The company describes those colors as ranging from pale tones to deeper, earthier hues, and says they can be used together or individually. The other selections are White Down OC-131, a soft off-white; Nelson Blue CW-635, a pale blue; and Shakespeare Tan 228, a golden neutral.
The remaining shades are Antique Copper 1169, a warm brown; Wild Aster 1240, a pink with pale-gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy. These descriptions and the palette details were reported by Hardware Retailing on October 14, 2026, citing Benjamin Moore’s announcement.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company’s review of past, present and future color trends pointed to the green family. The firm says its annual selection process draws on the Color Marketing Team’s design expertise and architectural trend analysis. The announcement did not provide a separate forecast for sales, product availability or the palette’s projected use in specific types of projects.
A Green Palette for 2027 Projects
The announcement gives people planning painting, renovation and interior-design projects a named focal color and seven related alternatives. Webster Green is presented as a more grounded option within a broader palette that also includes pale blue, off-white, tan, pink, brown and burgundy. That range may be useful to readers looking for a coordinated set of colors rather than a single shade, though the company has not claimed that the selection will suit every room or design style.
Color-of-the-year announcements can influence conversations among homeowners, designers and retailers about upcoming palettes. Benjamin Moore says earlier selections have influenced residential and commercial design standards in North America and 74 countries globally. That is the company’s characterization; the announcement provides no measurement or independent data showing the scale of that influence. The practical significance for readers is more direct: these are the company’s highlighted colors for 2027, and they can be used as a starting point for comparing paint choices.
The eight shades also show how Benjamin Moore is framing its trend outlook: green is the lead, while the supporting colors span both lighter and darker options. Readers should treat the palette as a brand recommendation, not a requirement or a guarantee of future design trends. Lighting, existing finishes and personal preference can affect how any paint color looks in a particular space.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Selects Its Color
Benjamin Moore’s Color of the Year is an annual company selection. For 2027, the company says the choice followed a review of historical, current and emerging color trends, with green standing out for what it described as staying power. The selection is supported by a seven-color companion palette drawn from the company’s existing library.
The company says its Color Marketing Team uses decades of design experience and architectural trend analysis in the process. The announcement links the 2027 palette to prior selections, which it says have influenced design standards in residential and commercial settings across North America and 74 countries. The report does not list those earlier colors, explain how the trend analysis is conducted in detail, or provide independent evidence for the claimed influence.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
What the Palette Announcement Leaves Open
The announcement does not say how Benjamin Moore expects the palette to perform commercially, whether it will make changes to the listed colors, or how the company assessed the influence of previous Color of the Year selections. It also does not include independent trend research, consumer survey results or a detailed account of the analysis used to choose Webster Green.
It remains unclear how widely designers, retailers and homeowners will adopt the colors in 2027. A company selection identifies the brand’s recommendation, but it does not establish that the shades will become industry standards or suit all homes and projects. The source report also does not give project-specific guidance, such as finish recommendations or color combinations beyond the overall palette.
How Homeowners Can Use the Selection
Benjamin Moore has announced the color and its companion palette; no later launch date, public event or additional announcement is specified in the source report. Readers interested in using the shades can compare the eight selections through Benjamin Moore’s color resources and evaluate samples in the intended space before committing to a larger project. Paint appearance can vary with lighting and surrounding materials.
Designers and retailers may reference the palette as projects for 2027 take shape, but the announcement does not forecast adoption or name a next milestone. Further details about availability, application guidance or the company’s selection research would need to come from Benjamin Moore.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year, according to the company’s announcement reported on October 14, 2026.
Which colors are included in the 2027 palette?
Alongside Webster Green, the palette includes White Down, Nelson Blue, Shakespeare Tan, Antique Copper, Wild Aster, Durango and Townsend Harbor Brown.
Why did Benjamin Moore select a green?
Andrea Magno said the company’s review of past, present and future color trends found that variations of green showed staying power. This is Benjamin Moore’s stated rationale for the selection.
Can the seven supporting colors be used on their own?
Yes. Benjamin Moore says the seven companion shades can be used in combination or as standalone colors.
Does the announcement show that Webster Green will become a design standard?
No. The announcement identifies Benjamin Moore’s choice and describes the company’s view of its design appeal, but it does not provide independent evidence that Webster Green will become a standard or be widely adopted.
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