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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The company says its choice reflects the green family’s staying power; details such as product availability and any related launch plans were not included in the report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The announcement puts a deep, olive- and blue-gray-influenced shade in the spotlight after the company chose Silhouette AF-655, a charcoal-leaning neutral, for 2026.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on the green color family while developing its 2027 selection. She said greens showed staying power when the team considered color trends across the past, present and future. That explanation reflects the company’s reasoning for its choice, rather than an independently measured forecast of consumer demand.
Benjamin Moore describes Webster Green as a shade that combines jewel-tone depth with a softer, powdery quality. The company says it has rich olive and deep blue-gray undertones. The color was already part of the brand’s Historical Colors collection, rather than a newly created shade for this announcement.
The brand’s lookbook pairs Webster Green with Nelson Blue, Wild Aster and Townsend Harbor Brown. Those examples show combinations Benjamin Moore is presenting for the color, but the report does not say the palette is a required scheme or that the company has announced a separate product launch alongside the color selection.
A Green Pick After a Neutral Year
The choice offers homeowners and design professionals a specific color direction to consider for interiors and exteriors in 2027. Its historical collection background gives the shade a connection to older design traditions, while the company’s suggested pairings present it as adaptable across different palettes. Those are Benjamin Moore’s positioning and styling choices; individual results will depend on light, surface and surrounding colors.
The announcement also places the paint maker among brands highlighting green shades for 2027, according to House Beautiful’s report. That broader pattern may interest readers comparing annual paint forecasts, but the available source does not identify the other brands or establish a single industry-wide trend. The shift from 2026’s Silhouette AF-655 to Webster Green is a clear change in the featured color family, not evidence that consumer preferences have shifted.
Benjamin Moore Webster Green HC-130 paint
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From Historical Collection to 2027 Pick
Benjamin Moore’s Historical Colors collection was introduced in 1976, the United States’ bicentennial year. According to the report, the collection drew inspiration from 18th- and 19th-century design trends that shaped North American architecture. Webster Green’s existing place in that archive distinguishes this announcement from a selection built around a newly developed color.
The company’s previous Color of the Year was Silhouette AF-655, which the report describes as an elevated neutral with deep charcoal undertones. The 2027 selection moves from that neutral into green, while retaining the company’s emphasis on a shade it presents as both established and current. The announcement does not provide a detailed timeline of how the color was selected.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Launch Details Still Unreported
The source report identifies the color and its designation but does not specify the announcement date, a retail rollout schedule, pricing, or whether Benjamin Moore plans related products or events. It also does not give a sales forecast, customer research or evidence supporting the company’s view that green has staying power.
Color appearance can vary with lighting, finish and the materials around it; the report does not provide technical guidance for choosing or testing the shade. It is also unclear how Benjamin Moore’s selection compares with other paint companies’ 2027 picks, beyond House Beautiful’s statement that other brands have announced green shades.
Watch for Product and Palette Guidance
Readers considering Webster Green can look to Benjamin Moore for any further information about availability, finishes, sampling and application recommendations. The announcement’s lookbook already names Nelson Blue, Wild Aster and Townsend Harbor Brown as companion colors, but the report provides no additional rollout milestones or dates.
For now, the confirmed development is the annual selection itself: Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year. Any claims about how widely it will be used, whether it will become a broader trend or when related materials will appear remain unconfirmed in the source report.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
It is Webster Green HC-130, a mid-tone green from the company’s Historical Colors collection.
What does Webster Green look like?
Benjamin Moore describes it as a green with jewel-tone depth and a softer, powdery quality. The report notes rich olive and deep blue-gray undertones; how it appears can vary with lighting and surroundings.
Which colors does Benjamin Moore pair with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are suggested combinations shown by the brand, not required pairings.
How does the 2027 pick differ from the 2026 color?
The 2026 selection was Silhouette AF-655, described in the report as a neutral with deep charcoal undertones. Webster Green moves the featured color toward the green family.
When will Webster Green be available, and what will it cost?
The source report does not provide an availability date or price. Benjamin Moore’s further product and rollout details were not reported.
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